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Business Builder Workshop: Importance of Digital Video Marketing
Did you know that as of 2022, an average person is predicted to spend 100 minutes per day watching online videos? That's a lot of attention capital for anyone to take advantage of, however, social media is daunting (let alone video marketing). The real question is: in a world of TV ads, TikTok, Instagram reels, and Facebook ads, where do you start? In this conversation, we'll go over the following:

• Why Video?
• How do you know when video content is necessary?
• Identifying your Customer
• What kind of video + platform is the right fit for you?
• How to get started + what to look for when hiring a team
• Q+A

Presenter: Emma McIntyre from Chezy (Fargo small business)

Bio: Emma McIntyre is the Director of Community Development at Chezy, a video tech company that exists to provide high-quality accessible video to organizations of all sizes. Prior to her work at Chezy, she spent her time in the community working on projects like SheStartsWeek, TEDxFargo, StartupBREW Fargo, and Emerging Prairie's Founder Cohorts. Emma is a cheerleader for the region, which fuels her mission to challenge others to share not only their personal wins but the wins of those around them. A Fargo native, she chose to move back to the area after graduating from the University of Northern Colorado.


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